In the human warmth of cotton, wool, silk and down four natural warm materials, the down thermal performance among the best, with the down jacket market matures, down as a filler has become an important indicator of the purchase of down jacket . Then the quality of down and how to measure it ... In the current down jacket market, phenix (Phoenix) share of the sales share rising, which can not help but make industry colleagues very hot, but also attract more consumer attention. Studying the reason, we can re-recognize phenix emphasis on the "core" was so "tough." All along, phenix (Phoenix) on the "core" of the more stringent requirements - down raw materials for down jackets, its importance is self-evident, in the evaluation of down jackets down is the most crucial determinant. At present, the down feathers on the market are generally divided into two categories: duck down and goose down. Because the price is relatively low, duck down is generally the first choice for the mass clothing brand, relatively speaking, the product itself does not need high quality, with basic warmth function can be; choose goose down only a small number of brands. Compared to duck down, the quality of goose is very obvious, velvet large, feather small, flexible enough, warm and stronger, and both better hygroscopicity, perspiration, which also further increases the wearing of down light Comfort. The principle of warm down is well-known, according to the amount of air fixed in the individual units to determine the extent of its warmth, the more fluffy velvet, to contain more air, also increased the more warmth, and down The size of the fiber is directly related to the degree of fluffy. Seen in this light, quality feathers are always coming from bigger, more mature birds. Phenix (Phoenix) has been demanding quality, in the choice of goose at the same time abandoned the fast goose, specifically from the alpine region selected tall stature, body thick, mature maturity of the lion goose feather feed as raw materials , And the alpine environment gives nature more natural longevity for larger fibers, giving them a stronger thermal feel. Phenix is ​​serious about every detail and is a persistent pursuit of its quality - as consumers mature, the ability to purchase down jackets is also more mature. In recent years, people choose down jacket, not only to understand "how much cashmere," will also mention a new term, "what is the degree of fluffy." Fluffiness is an important measure of the warmth of duvet internationally and refers to the cubic inches of volume per feather (30 grams). In other words, the higher the loft of the down, the same amount of cashmere down feathers can be fixed a larger volume of air layer insulation and insulation. Ordinary eiderdown fluff is around 450, velvety velvets are between 450-600, and phenix has more than 800 fluffy lions. If you say that the fluffy fluff is only a bud with buds, the fluffy lion's goose down is like a blossoming flower in full bloom, the apparent contrast between the two covering the amount of air is phenix ( Phoenix) adhere to their "behind the hard work," meaning. Any pay will be rewarded, in fact, "tough" build process, is the continuous bit by bit behind the efforts, phenix (Phoenix) to perseverance "core" for the general public, then the market will be reported to the "popular" to repay . Phenix Brand Introduction phenix (Phoenix) was founded in 1952, in 2008 China Mobile Group acquired the global ownership of the phenix brand and its entire company. Phenix thus became the first Chinese company to control and own the top international outdoor brands. Chinese consumers will therefore enjoy the world's leading outdoor technology experience and fashion concepts that are in sync. From the date of birth phenix devoted himself to all the challenges of outdoor sports, and hope that its products can provide outdoor enthusiasts the most attentive service. After 60 years of brand building, phenix is ​​the world leader in the manufacturing technology and technological innovation of outdoor garments, making it the perfect choice for many extreme outdoor sports world champions and is sought after by royalty in Europe and Asia as Its outdoor sports equipment. In 2012, phenix formally launched the full range of Kayland products, the top outdoor shoe brand in Italy, in the Chinese market, which not only enriched the product category of phenix, but also injected fresh vitality into phenix.
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