On November 30th, 2016, it was the 10th anniversary of the listing of Henan Xinye Textile Co., Ltd.
Henan Xinye Textile Co., Ltd. (hereinafter referred to as Xinye Textile) is a well-known large-scale textile enterprise controlled by the state. On November 30, 2006, it successfully listed the stock on the Shenzhen Stock Exchange (referred to as Xinye Textile, stock code 002087), which is the first in Nanyang City. A listed company is also the first share of Zhongyuan Textile, which has become a new milestone in the history of its development.
In the past 10 years since the company's stock was listed, under the leadership and strong support of the Xinye County Party Committee and the county government, it has been committed to capital operation, making full use of the capital market platform to continuously implement stock issuance and issuance of bonds, and has directly raised more than 2 billion yuan from the capital market. The development has injected new impetus and vitality. In the past 10 years, the company's production scale has increased from 350,000 spindles to 1.6 million spindles, an increase of 357%. All shuttle looms have been eliminated, and the number of shuttleless looms has increased from 940 to 1600, an increase of 70%; yarn of 50,000 tons to 20 million tons, an increase of 300% from the high-grade fabric 120 million meters increased to 150 million meters, up 25 percent; annual profit of 49.3 million yuan to 2 billion yuan, up 305%.
The company is committed to the transformation of capital management to production and operation, transforming the advantages of capital management into comprehensive competitive advantages in technology, products, marketing and development, and strives to build a large “aircraft carrier†of China's textile industry, especially in recent years. Faced with severe challenges, textile enterprises are extremely difficult to produce and operate. Under the severe situation that some well-known enterprises have stopped production and closed down, Xinye Textile has overcome many difficulties and has maintained efficient and full-load production and achieved new development achievements. At present, the company has 1.6 million spindles and 1600 shuttleless looms. It has the largest and internationally leading high-end rotor spinning production line in China, with an annual output of 200,000 tons of high-grade fabric yarns and 150 million meters of apparel fabrics. cotton textile industry forefront in the nation in 2015, the main business income jumped to fifth place, ranking, "China's textile competitiveness hundred enterprises" sixth.
Implementing technological innovation
Create technological advantages
Over the years, the company has relied on the capital market, continuously increased investment, and accelerated the pace of transformation and development. In the past 10 years, it has invested more than 3 billion yuan to purchase advanced combing machines, combing machines and air spinning in Germany, Switzerland, Italy and China. The international and domestic first-class textile equipment such as yarn machine, automatic winder and shuttleless looms make the level of enterprise tooling far higher than the industry average. Constantly accelerate the pace of technological transformation project construction, and built six high-end spinning and weaving projects in the Hanfeng Textile and Garment Industrial Park of Xinye Headquarters, forming a production scale of 500,000 spindles and 680 air jet looms, 30,000 tons of high-grade knitted fabrics raise investment project has been started. The company relies on technological innovation and continuously expands the industrial chain. On the basis of the industrial chain that has been formed from raw cotton acquisition and processing to spinning and weaving, it strives to cultivate and develop high-grade yarn-dyed fabrics, knitted garments and printing and dyeing products. The acquisition of processing-textile-dyed fabrics-printing-dyed fabrics-knitted (dyed and dyed) garments has a complete industrial chain, and its comprehensive competitiveness and product competitive advantages are further enhanced.
Give play to regional advantages
Layout Xinjiang development
Xinye Textile relies on the capital market, pays attention to the development of the textile industry in the advantageous areas, fully utilizes the advantages of Xinjiang's cotton resources and the historical opportunity of the state to support the development of the Xinjiang textile industry and implement the “ Belt and Road †strategy, and develops the Xinjiang textile project ahead of schedule, investing more than 10 times. The new construction and low-cost acquisition of 100 million yuan has formed a production scale of 800,000 spindles of folded yarn spindles, which has become a new profit growth point for the company.
In the future development, the company will make full use of the funds raised by the stock issuance and continue to increase the investment in the Xinjiang plate. The overall scale will reach 1 million spindles and 600 shuttleless looms.
Implement brand strategy
Casting product advantage
The company has always positioned its products in medium and high-grade yarns and apparel fabrics with high market potential, high technology content and high added value. It has developed and produced new fibers such as modal, hemp, bamboo fiber, differentiated fiber and shrapnel. interleaving a functional product material blended to form a ring of high-grade pure cotton yarn, air spinning high-grade, high-grade yarn-dyed fabrics, apparel fabrics four broad categories of high-grade products, and efforts to improve product quality, of which more than 90% of the product and the level of international cooperation in supporting the well-known domestic brands, has strong product advantages, the company "Han Feng" brand cotton yarn, "China Pearl" brand fabric by China textile industry Association assessed as "the most influential brand", a textile A well-known brand on the market.
Innovative marketing model
Expand market advantage
Adhering to the "customer first" business policy, the company actively introduces modern marketing concepts, market-oriented, customer-centric, transforms marketing models, improves product quality, enhances competitive strength, and strongly expands market space. Focus on increasing the development and cultivation of high-quality backbone market, continuously optimize the market, increase market share, and become a unique competitive advantage in the Yangtze River Delta and Pearl Triangle. The company vigorously explore the international market, products are exported to the United States, South Korea, Hong Kong, more than ten countries and regions, the export volume of over $ 100 million.
Taking advantage of the capital operation, the company successfully realized the transformation from a single mode of production and management to a mode of economic development with equal emphasis on production and capital management, and realized the operation from relying on the financial sector debt management to relying mainly on the capital market and enterprise accumulation. The transformation of the mode has promoted the sustained, stable and rapid development of the company. It has won the “National Textile Industry Advanced Collectiveâ€, “National Textile Science and Technology Contribution Awardâ€, “Top 20 Enterprises in China's Cotton Textile Industry Competitivenessâ€, and “National Agricultural Industrializationâ€. Leading enterprises, "Henan Province 100 households support enterprises", "Nanyang City, the first company" and many other honors.
Standing at the new historical starting point, the new spinning people let go of their dreams and let go of their hopes. In the future, the company will upgrade the main line to double production and management and capital operation the main industry for support, vigorously implement the "2 + 2" development strategy, that while the textile and Make the main industry of new energy, pharmaceutical And other industrial development; the establishment of high-end fabric production base in the company headquarters, the establishment of high-grade spinning production base in Xinjiang. Adhere to technological innovation, deepen reform, and transform mechanisms to further promote transformation and upgrading; give full play to the advantages of capital platform, strengthen capital operation, promote mergers and acquisitions, expand emerging industries, increase the proportion of light assets, and promote leapfrog development; innovation and development advantages, and seize development Opportunities to vigorously promote the competitiveness of enterprises to a new level. By the end of the " Thirteenth Five-Year Plan", the company's production scale will reach more than 2 million spindles and more than 2,600 shuttleless looms. The annual sales revenue will reach 10 billion yuan. The overall strength will rank among the top three in the national cotton textile industry. Xinye Textile Construction has become a large-scale modern manufacturing “aircraft carrier†with international competitive advantages.
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