Love Clouds Brings Four Top Children's Wear Brands to Shanghai Fashion Week to Demonstrate Light and Luxury in the UK

During the fashion week, Love Clouds featured Love Springs' new Spring/Summer 2017 collection featuring four famous European luxury children brands: Hollyz, angel's face, oh...my! and Little Linens. The launch event was also the four famous brands in China. The first show.

London's iconic telephone booths, mailboxes, benches, and street lights appear on the show floor, and the little supermodels seem to walk on the streets of London!

Little supermodels are very cute and full of gas.

The show atmosphere is very lively

Guests appreciate appreciation

After the wonderful live show, Ms. Zhang Chi, CEO of Ai Yunji’s chairman (Ms. Zhang Chi in the middle of the photo below) was interviewed by the media.

Zhang Chi said: Love sets the fashion concept of promoting exquisite life, and strives to create a high quality, good taste, engaging and reassuring children's life hall. Love will gather more and better children's brands around the world!

Just like the idea of ​​love - bring the best to your favorite people.

“Love Clouds” criteria for the selection of brands

The light luxury children's wear brands chosen by Love Cloud have their distinctive styles and characteristics, but there are two points that are common to them and why they love them. That is: excellent design and excellent materials.

The unique design is the soul of clothing, and the material process determines the quality of clothing. The design of children's wear cannot be a miniature version of adult clothing. Designers must design for children's needs and individuality in order to bring out the lovely nature and rich character of children. The selection of children's clothing materials requires the use of high-quality materials such as long-staple cotton, fine linen and cashmere as well as natural skin-friendly materials that are ideal for children. Love sets a selection of well-known European local brands whose products are in line with EU standards.

The meaning of "love gathers"

Love gathers and gathers care for the children.

Love hopes to show the love of the world's parents to the children and the love of the designers to their children through "love gathers".

Clothing is a kind of carrier to show children's personality and style. To teach children to dress is also a kind of beauty education and influence. The pursuit of taste by parents is also a manifestation of love of life and will deeply affect children. Parents can develop children's vision of beauty and discovery of beauty. Choosing a beautiful new dress with your child is a very good parent-child interaction.

"Love Clouds" defines light luxury goods

"Love Clouds" advocates the concept of love of life and exquisite life. The definition of "Love Clouds" is a slow, fashionable and refined attitude to life.

In this era of rapid consumption, it seems that everyone is no longer pursuing quality, more pursuing change, and more choices of ready-to-use products. Therefore, children's clothing and clothing for the masses are now rushed and rough from the choice of materials to the design. “Love Clouds” hopes everyone will be slower, hoping to provide more high-quality things for everyone to enjoy slowly.

In fact, with many people also agree with the high quality of things, but the traditional luxury big, often displayed in the window in the cold, some away from everyone's life.

The light luxury brands gathered in Love Cloud Collection have independent design and excellent quality. Different from fast-moving products, the prices are not very expensive at the same time, so that the public can accept them and enjoy better quality products. . Let products serve our lives without burdening life.

This announcement of the four British luxury luxury children's wear brand

Love gathered in this selection of several brands, are in recent years Europe and the United States light luxury children's wear brand new darling, hot brand, and each with its own characteristics.

Hollyz has frequently appeared in fashion magazines and has consistently won design awards. He is highly respected overseas.

Angel's face has made classic ballet tutu the ultimate, soft, fluffy and dreamlike, essential for every little princess wardrobe.

Oh...my! With a gorgeous win, from fabrics, design to details make it a representative of the British high-end children's wear brand.

The classic and traditional design of Little Linens exudes a strong British gentleman style.

These products are in line with the business philosophy of “Love Clouds” to create high-quality, good-tasting, engaging and reassuring children's living halls.

The target group of “Love Clouds”

Love sets light and luxurious positioning, but the target audience of love is everyone.

The product price recommended by “Love Cloud” is generally affordable for ordinary people. It may be a bit higher than the fast-selling product on the market, but it is a very quality product that can stand the test of time.

Every product launched on the platform is carefully selected. Our product philosophy is to wear durable, lasting, and even inherited, high-quality children's clothing.

Love hopes that parents can carefully select one or two quality products for their children. Instead of quick choices, quickly give up and impulsively consume.

"Love gathers" planning

At present, "Love Cloud" has been a microblogging promotion platform, as well as a WeChat purchase platform. "Appreciation of love" APP and official website is also in full swing. In the future, "Love Clouds" will build a multilingual borderless buying platform and create high quality, good taste, engaging and reassuring children's living halls.

Let us look forward to the growing popularity of Love Brands in the next year's fashion week, and more love to gather brands to continue reporting.