On September 20th, the 83-year-old Shanghai “Hui Li†shoes returned home after being held overseas. On September 18th, at the former site of the former factory of Pingliang Road in Yangpu District, Shanghai Huali Footwear Co., Ltd. (Warrior Shoes) opened its first flagship store in Shanghai and began to expand into the first-line shopping district, planning to return the shoes within three years. Industry "opens thousands of stores in the country.
The planned entry of front-line department stores at the flagship store opened the scene, and many Shanghai residents came to “come in.†Mr. Chen, an old Shanghaineser who had passed his sixties, said he had specially come back with his shoes back more than 40 years ago. "When you put on it, you feel back to your own youth and it's very dynamic."
Shanghai Huili Footwear Limited Company Party Committee** and Executive Director Gui Chenggang told the Morning Post reporter that “In the next three years, we plan to open a flagship store in each district of Shanghai and attract franchise, and we plan to reach 50 to the whole city. 100 stores. According to reports, at present there are more than 200 franchises in the country, and in Shanghai, some department stores are planned to enter Xujiahui, Huaihai Road and Nanjing Road.
It is reported that in addition to the classic style of white underside and red pattern, this flagship store sells commemorative shoes as a licensed product of the Expo, hand-painted shoes for designers and students, and new casual shoes, a total of four categories. Multiple series, nearly 2,000 kinds of styles.
Development of high-end brand "Warrior"
Founded in 1927, Warrior Shoes was once the earliest sports shoe brand in China. It was popular in the country in the 1970s and 1980s. Insiders said that when the back of the shoes was hottest, the citizens who lined up to buy shoes at the factory gate lined up to buy steamed stuffed buns—the shoes were just under the production line, and they were “hot†and they were sold out. However, by the mid-1990s, as imported fashion brands were increasingly sought after, the relatively uniform style of the return shoes gradually became cold.
"In the brutal market competition, the factory back to the bankruptcy, the government pulled back the brand from the bankruptcy company, the new establishment of the company, and learn from the operating model of imported brands: the company masters the brand, technology and marketing network, production is passed to the quality of clearance , the lower cost of foreign shoe factories." Guicheng Gang said.
At present, Shanghai Huili Shoes Co., Ltd. is a wholly-owned subsidiary of Shanghai Huayi (Group) Company.
"Waili shoes have been going through the 'big wholesale' sales model before 2000, but the profitability of this model is low." Guicheng Gang told the Morning Post reporter that the force has been considering the issue of terminal sales expansion, but first of all to overcome the small variety The problem. To this end, back to force footwear industry in 2006 began to take the road to brand licensing, a single product is authorized to other companies to develop sales. He disclosed that at present, more than 10 enterprises in Wenzhou and others have established cooperative relations.
In 2008, overseas retro fashion will push back overseas and become the darling of many European and American “tidesâ€. It is reported that European pullback shoes cost 50 euros per pair, comparable to Nike, Adidas and other first-line brands.
Gui Chenggang said that it will quickly enter the terminal market while it is gradually being recognized by young consumers.
While expanding its sales network, Huali Shoes also plans to independently develop its high-end brands.
According Guicheng Steel's introduction, the company has opened a special counter in Hangzhou Intime to test the high-end market. Gui Chenggang said that currently high-end brands are ready to dilute the "back force" brand and develop their English brand "Warrior".
The planned entry of front-line department stores at the flagship store opened the scene, and many Shanghai residents came to “come in.†Mr. Chen, an old Shanghaineser who had passed his sixties, said he had specially come back with his shoes back more than 40 years ago. "When you put on it, you feel back to your own youth and it's very dynamic."
Shanghai Huili Footwear Limited Company Party Committee** and Executive Director Gui Chenggang told the Morning Post reporter that “In the next three years, we plan to open a flagship store in each district of Shanghai and attract franchise, and we plan to reach 50 to the whole city. 100 stores. According to reports, at present there are more than 200 franchises in the country, and in Shanghai, some department stores are planned to enter Xujiahui, Huaihai Road and Nanjing Road.
It is reported that in addition to the classic style of white underside and red pattern, this flagship store sells commemorative shoes as a licensed product of the Expo, hand-painted shoes for designers and students, and new casual shoes, a total of four categories. Multiple series, nearly 2,000 kinds of styles.
Development of high-end brand "Warrior"
Founded in 1927, Warrior Shoes was once the earliest sports shoe brand in China. It was popular in the country in the 1970s and 1980s. Insiders said that when the back of the shoes was hottest, the citizens who lined up to buy shoes at the factory gate lined up to buy steamed stuffed buns—the shoes were just under the production line, and they were “hot†and they were sold out. However, by the mid-1990s, as imported fashion brands were increasingly sought after, the relatively uniform style of the return shoes gradually became cold.
"In the brutal market competition, the factory back to the bankruptcy, the government pulled back the brand from the bankruptcy company, the new establishment of the company, and learn from the operating model of imported brands: the company masters the brand, technology and marketing network, production is passed to the quality of clearance , the lower cost of foreign shoe factories." Guicheng Gang said.
At present, Shanghai Huili Shoes Co., Ltd. is a wholly-owned subsidiary of Shanghai Huayi (Group) Company.
"Waili shoes have been going through the 'big wholesale' sales model before 2000, but the profitability of this model is low." Guicheng Gang told the Morning Post reporter that the force has been considering the issue of terminal sales expansion, but first of all to overcome the small variety The problem. To this end, back to force footwear industry in 2006 began to take the road to brand licensing, a single product is authorized to other companies to develop sales. He disclosed that at present, more than 10 enterprises in Wenzhou and others have established cooperative relations.
In 2008, overseas retro fashion will push back overseas and become the darling of many European and American “tidesâ€. It is reported that European pullback shoes cost 50 euros per pair, comparable to Nike, Adidas and other first-line brands.
Gui Chenggang said that it will quickly enter the terminal market while it is gradually being recognized by young consumers.
While expanding its sales network, Huali Shoes also plans to independently develop its high-end brands.
According Guicheng Steel's introduction, the company has opened a special counter in Hangzhou Intime to test the high-end market. Gui Chenggang said that currently high-end brands are ready to dilute the "back force" brand and develop their English brand "Warrior".
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