Recently, a report on the Fashion United website stated that an Adidas London flagship store had installed a simulated shoe wall. This interactive device allows customers to enjoy a deep simulation experience before ordering new shoes. Wall shoes can be rotated automatically, allowing customers to view shoes from different angles.
High-definition 360-degree display Simulation shoe wall settled in Adidas
Adidas London Flagship Store: Simulation Shoe Wall

In addition, customers can zoom in on the images to see the details of the shoes and watch the related video material. The entire simulation shoe wall uses a touch screen display and precision real-time 3D nanomaterials to provide customers with a full-real experience, as if they were really choosing shoes on a physical shoe rack.

High-definition 360-degree display Simulation shoe wall settled in Adidas
Simulation shoe wall can show 360 degrees


Chris Aubrey, Vice President of Adidas Global Retail Markets, said: "This simulation shoe wall is a testament to adidas pioneering and reforming the retail market. It allows consumers to enjoy an unprecedented shopping experience that can only be done by our company. The limited space of retail stores limits the choices of customers, and this device breaks this restriction and provides customers with more choices, big or small, and we are honored to provide customers with such an exciting shopping experience. ”

High-definition 360-degree display Simulation shoe wall settled in Adidas
Simulation shoe wall human-computer interactive experience


The application of interactive technology has made digital signage more competitive in the retail sector. The application of new technology will greatly help the creation of atmosphere in the store and attract consumers' eyes. The touch screen is a little bit brighter, the high-definition 360-degree display, the product promotion is more persuasive, consumers are also enjoying the interaction with the screen Technology fun. In China, Nokia's stores use the Interstellar LCD interactive system for product display and event promotion. They have received favorable comments from shoppers with rich content and wonderful screen interactions, giving customers a good shopping experience and further deepening brand influence. force.

It is understood that Adi plans to use this new technology in all flagship stores around the world next year.

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