On August 18, JD.com continued the trend of spring and summer fashion trends announced at the beginning of the year. Once again, with "Shang Jingdong" as its theme, it brought together more than 100 well-known fashion brands to jointly host the 2014 Autumn and Winter Fashion Show and announced its cooperation with Fashion Group's "fashion Bazaar" reached a depth of cooperation. Jingdong will be fashion, refined, platform-oriented three major comprehensive promotion of fashion strategy for users to create one-stop network fashion shopping platform. Different from the previous e-commerce conference, the release of Jingdong autumn and winter fashion trends is full of fashion power from the theme to the scene of the event: "Dawn Campaign", "Workplace Situation", "Afternoon Leisure", "Night Blooming" , Not only show the latest trend of autumn and winter trends, but also combined with the daily life of users scenes to create a blueprint for the fashion of the forefront of life. The conference another important part - Jingdong and "fashion Bazaar" signed a contract, the Jingdong fashion strategy to a new level. Shen Hao Yu, CEO of Jingdong Mall Group, said: "This cooperation will inject more fresh and fashionable elements into Jingdong clothing and even the entire Jingdong Mall, allowing users to experience fashion better and fashion while choosing fashion on the Jingdong platform." " "Publisher Ms. Su Man said that" the cooperation between "Fashion Bazaar" and Jingdong will produce a new fashion e-commerce platform, and under the concept of Internet, we will further strengthen our fashion beliefs. "" Fashion Bazaar " Lai said, "Jingdong offers high-quality selected products, while" Fashion Bazaar "offers world-class fashion trends advice and guidance, the cooperation between the two shows the power of Internet and fashion integration." Jingdong clothing category, from its inception Developed a strategic direction of quality, and strive to start from the consumer shopping process, to provide users with a better shopping experience. After Jingdong garment team's continuous efforts, Jingdong has attracted many well-known domestic and international apparel brands settled in Jingdong clothing well-known apparel brand's flagship store accounted for more than 60%; and Jingdong also through the rigorous review of the brand and the seller, pick Fine selection, to provide users with more quality products. In the future, JD.com will, as always, adhere to the strategy of providing quality products through refined management through a team of professional buyers who are familiar with the supply chain and products, and provide users with more satisfying shopping experiences. As we all know, clothing is a typical non-standardized products, with massive SKU, Jingdong in the clothing category through the open platform model for the majority of businesses to provide full-process services and continuously improve the consumer shopping experience. As of June 2014, about 20,000 garment enterprises have settled in Jingdong. Since the official launch in 2011, the Jingdong apparel business has enjoyed rapid growth. In the first half of 2014, the turnover increased by over 100% over the same period of last year. Currently, apparel categories are among the first of any category to attract new users. With the expansion of clothing and other categories, Jingdong user structure is also changing. The most obvious is that from the past, the majority of male customers in Jingdong have gradually developed into a state of gradual balance between male and female users. The reason, Jingdong clothing businesses to provide technology, traffic, advertising, logistics, customer service and other one-stop solution can not help, to help businesses to provide users with high-quality shopping experience. At present, over 60% of garment merchants have opened the cash on delivery service of Jingdong platform. At the same time, more and more businesses choose Jingdong logistics, allowing users to enjoy fast delivery service. Special revision of Jingdong Clothing City, is a new look to the user. Abundant brand, simple design, good navigation experience, innovative column layout, are passing Jingdong clothing brand new image and unique practicality. Fashion trends, designer plates, with purchase and other sections, allowing users to shopping at the same time from the Jingdong understanding of fashion trends. The Jingdong WeChat shopping, Jingdong mobile QQ shopping and other mobile platforms on the line, and Jingdong mobile client layout, you can make users all over the country at any time, anytime purchase fashion boutique. In the future, with more fashion elements such as "Fashion Bazaar" settled in, Jingdong Garment will fit the needs of users more accurately and give full play to the advantages of a strong service system. At the same time, Jingdong clothing will also have a comprehensive insight into the trend of clothing trends, allowing users to online shopping fashion synchronization with the world, a vanguard of fashion electricity supplier.
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