I have seen a variety of marketing directors, and have also represented the marketing director of the clients I serve. It seems that this role of commanding the army and the horses in the front line is very beautiful. In fact, who can know the hard work?
First, the director, can not be the total "supervisor"
The director is not only used to supervise and monitor subordinates, to be a shopkeeper, to be a supervisor.
Instead, we constantly monitor customer needs, meet and discover customer needs.
It is always time to supervise whether or not to give the team led by the larger guidance and support.
Second, the director, can not be the total "Jane"
The work of the director must not follow the principle of being simple, and the horses and horses will do what they can;
Instead, we must strive for excellence, customer satisfaction, customer satisfaction, boss satisfaction, and even the satisfaction of ordinary consumers.
What is to be simplified is not the seriousness of the work, but the difficulty of making good things in the end.
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