Feige Haute Couture uses European timeless classics and simple patterns; it adopts the latest, popular, fashionable and exquisite high-grade fabrics from France, Italy, Japan and other countries; it upholds the “black, white, and grey” three colors as the main colors; White-collar business intellectuals love elegant, romantic European design concept style; at the same time in spring and summer and autumn and winter season, as many as 300 per quarter, each with a limited edition release. In order to contain confident fashionistas, business beauty to find the right Huazi.

FIOCCO's consumer target is primarily urban successful women with a mental age of 30-50 years. In order to meet the needs of this special consumer group, FIOCCO has a unique response to many factors such as style design and body positioning. The overall clothing presents a natural shoulder, a moderate waist, and a fluent appearance. At the same time, in order to meet the psychological needs of this special consumer group, it also increases the premium services provided to customers through advanced customization. FIOCCO is not only elegant and classic in style, but also used fabrics and auxiliary materials. Each season fabric is inspired by Italy, France and other places that represent Europe's super textile technology. Due to its well-produced technology, its ingredients meet international environmental standards, and it is followed by FIOCCO.

The Feige Group is located in Ningbo, the most culturally rich area on the Linli Coast, within the Dongqian Lake Industrial Park. It is a professional clothing group founded on the spirit of water, talent and abundance, fashionable, and elegant. It is a company established in the environment of greenery, with talents and diligence benefiting the fashion industry for 15 years. The predecessor of Huayi Apparel Co., Ltd., which is based on fine-clothing production and overseas brand service development, has been newly established by the group companies in 2007. It also uses the internationalization of apparel brands as a link, actively promotes pioneering fashion design, and dominates women's clothing in the commercial realm. The elegance and self-confidence in the performance, driven by the cultural background of Italy and Europe, driving the "FIOCCO/Feige" brand, and focusing on the development of brand-oriented fashion manufacturing, consistent clothing in many areas, continue to advance the international trade of apparel .

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