In 2016, China's textiles and clothing exports to the EU totaled 59.7 billion US dollars, down 6.35% year-on-year. In order to cope with the decline in exports, Chinese textile and garment enterprises are constantly exploring emerging markets while changing their operating structures. With the promotion of the “ Belt and Road †construction and the establishment of the “16+1†cooperation mechanism, the Central and Eastern European market has become a new continent for Chinese companies to explore overseas markets. The Baltic International Textile and Apparel Exhibition has been successfully held for 25 sessions. From October 19th to 21st this year, the 26th exhibition will be held at the National Convention and Exhibition Center in Vilnius, Lithuania, which will help Chinese textile and garment enterprises to deepen the Central and Eastern European markets.
Central and Eastern European markets are worth digging
As one of the areas along the “Belt and Roadâ€, the three Baltic countries, Estonia, Latvia and Lithuania, have developed rapidly since the mid-1990s, and their living standards have increased dramatically, becoming a fast-growing emerging market. Among them, trade between Lithuania and China has grown rapidly. From April 14th to 16th, Zhang Dejiang, chairman of the Standing Committee of the National People's Congress, paid an official goodwill visit to Lithuania. When meeting with Lithuanian Prime Minister Sververnellis, Zhang Dejiang said that at present, the cooperation in various fields of neutrality shows a good momentum of development. Against the backdrop of weak global economic recovery, the amount of neutral trade rose against the trend last year, reflecting the potential of neutral economic and trade cooperation.
According to relevant information, among the three Baltic countries, Lithuania has the largest area and the largest population. It borders Latvia, Russia, Poland and Belarus, and faces Sweden and Denmark across the sea. It has a unique geographical advantage. Lithuania's economic situation is developing well. In 2016, Lithuania's GDP was 34.2 billion euros, an increase of 2.3% over the previous year, and per capita GDP was 15,000 US dollars. In addition, the three Baltic states have their own traditional textile industrial base in recent years, it is to become the UK, Germany and the Nordic countries of garment production and processing countries.
According to the person in charge of the exhibition organizer, mainstream countries in Western Europe such as Germany, Italy and France are still the leaders of the traditional European economy. However, the development trend of Central and Eastern European countries in recent years is better. Central and Eastern European countries are still at a relatively low GDP level, but they have a relatively fast upward trend, and this upward trend is expected to continue until 2030.
In addition, the growth rate of textile and apparel trade in Central and Eastern European countries is higher than the average of the 28 member states of the European Union . According to the data, from 2010 to 2015, the trade volume of textile and apparel products in the whole EU grew by 1.4%, while the countries of Central and Eastern Europe had a performance far higher than this figure, with a growth rate of about 40%. Among them, Lithuania performed the best, with a growth rate of 63.5%, and it continued to grow. The person in charge of the exhibition organizer said that trade between China and Central and Eastern European countries has increased in recent years, and bilateral trade is developing from small to large and from shallow to deep. When China's export enterprises are no longer valued by Western European countries as they have in the past, it is better to explore and deepen the emerging market in Central and Eastern Europe and open up a new path for the development of enterprises. For Chinese exporters who have a strong desire to expand into emerging markets, the Central and Eastern European markets are worthy of attention and exploration.
Targeted selection of exhibitors to enhance the visibility of “ Made in China â€
As the largest textile and apparel exhibition in the Baltic region, the Baltic International Textile and Apparel Exhibition (BALTICFASHION & TEXTILE) in Vilnius, Lithuania has been successfully held for 25 sessions. At the 25th exhibition ended in 2016, a total of 424 companies from 22 countries and regions participated in the exhibition. International exhibitors mainly came from Ukraine, Latvia, China, India, Poland, Portugal, Pakistan and other countries. The exhibition attracted 10,700 visitors from 24 countries. Many professional visitors come from Lithuania, Latvia, Estonia, Sweden, Norway, Finland, Russia and Poland.
At the 2016 exhibition, a total of 76 Chinese textile and garment enterprises participated. China Textile Advertising Exhibition Co., Ltd., as the organizer of Greater China, participated in the relevant organization work. The Lithuanian Prime Minister, the Chinese Ambassador to Lithuania and the Lithuanian Minister of Economy attended the opening ceremony. The exhibition was specially designed for Chinese exhibitors to make pre-purchase invitations. More than 2,000 people attended the event in 3 days. Fabrics (cotton, silk), home textiles, clothing, children's wear and winter clothing were favored by local buyers.
The person in charge of the exhibition organizer said that in order to bring better trade effects to exhibitors, and further increase the number of professional buyers in the Nordic countries, the last exhibition was concentrated in the neighboring countries of the Baltic countries and Poland. The new exhibition will also promote more concentrated in Scandinavia and Russia to further expand the scope of the exhibition. In addition, for the nature of the audience at the Baltic International Textile and Apparel Show, the organizers of the exhibition will select exhibitors more specifically. The Baltic International Textile and Apparel Fair also has retail booths, so many ordinary visitors come to the site to buy goods. In response to this phenomenon, in the new exhibition, the organizers of the exhibition will select some enterprises that have warehousing in Russia and intend to sell to Eastern European countries.
According to the person in charge of the organizer of the exhibition, the exhibition will continue to improve the level of exhibitions on the basis of the original. At the same time, the exhibition will also be transformed according to the current needs of the European market and buyers to attract more buyers and gradually improve. Made in China" is well known in the Central and Eastern European markets.
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