WSM Home and Easterly's Spring/Summer 2010 New Product Launch

I. Introduction to WSM Home Brand

"WSM Home" is positioned as a 25-35 year-old fashion woman. It is designed for individual, dynamic and tasteful young women. It is suitable for stylish, stylish and modern women. The style of clothing is a combination of the Japanese brands HONEYS and Wisdom. Mainly in sweaters, the price is lower than Wissman. "WSM Home" comes from Wissman Costume and is a sub-brand derived from Wissmann.

In September 1998, Xie Qiuhe invested 10 million in the establishment of Zhuhai Wessman (WSM) Clothing Co., Ltd.; in October, the first Weissman store opened in Zhuhai; in 2007, Weismann, Zhuhai, was approved by the Ministry of Commerce. Clothing Co., Ltd. officially transformed into a joint-stock company. Today, Wissmann owns two major industry groups: the brand division and the ODM division. It has a modern industrial park covering nearly 70,000 square meters and a building area of ​​45,000 square meters. Its fixed assets are over 100 million yuan and there are more than 2,300 employees. Hundreds of large-scale concept stores have started to engage in brand development, retail, brand promotion, and production. The sales network covers 20 provinces and municipalities directly under the central government. Wellsmann closely followed the pace of fashion in the world, products are favored by urban women, the market satisfaction of more than 95%, the annual retail sales exceeded 300 million yuan, annual taxes to the country 10 million yuan, becoming Zhuhai and even Guangdong Province A wonderful flower in the apparel industry.

In 2008, China's fashion sweater research and development base settled in Wissmann, once again for Wissman to inject fresh blood. Its establishment provides a more powerful backing for WSM's home and will also be a Chinese sweater industry. The research and development made a greater contribution. The China Knit Fashion Design Contest jointly created by Wissmann and the China Fashion Designers Association has also cultivated a number of knitwear designers for the company and has made a good reserve of talents for the upgrading of the industry. "WSM Home" In such a powerful background came into being.

“WSM Home” has many costume designers from home and abroad, and is participated by designers from Europe and South Korea. It is dedicated to creating fashionable and popular dress styles for Chinese women.

In the past 11 years since its development, Wissmann has consistently adhered to the WSM brand and the ODM industry cluster as its core. Through the leverage of the capital market and the promotion of international cooperation, it has achieved outstanding results. It has successively won the "Guangdong Famous Brand" and "Guangdong Province." Top ten sweaters, “Top Brand Enterprises”, “Top Brand Products in Guangdong Province” and “Top 50 Most Competitive Brands in China's Wool Knitwear Industry” and “China’s Most Socially Responsible Enterprise” were awarded the title of “World Brands” in August 2005. The laboratory was assessed as "China's 500 Most Valuable Brands of 2005". These are all traces Wissman has left for eleven years.

"Building a century-old enterprise and a century-old tree brand." Wissman, from a dream to a medium and large-scale garment company, will also move from a new milestone to a new and yet another milestone in China's top 3 most influential women's brands. To build an international famous brand and make unremitting efforts until it reaches the peak of a hundred years.