Mantos is placed in Coke, can produce strong bubbles, 24 liters of Coke + 120 tablets Mantos + a Chevrolet new music, what will happen?
Funny experiment of 4 creative youths: Put the experimental Chevrolet new music in the neutral, put down the handbrake, and reduce the excess load inside the vehicle as much as possible. After 24 liters of Coke and 120 capsules of Mantos are fully reacted, the vehicle is produced by spraying. Under the driving force, the inertia was 66 cm. This makes netizens wonder about this. Although it is not a new alternative energy solution, netizens who have seen this video have remembered these young people who love to experiment and this stylish car.
This is just one of several videos that have been circulated on the Internet recently. I don’t know that the protagonist of the video and the behind-the-scenes operators are coming from Shanghai General Motors. After the release of the new car for a while, such a video appeared. It really "returned" a lot of car enthusiasts.
"accident" "fire"
The ending of Xinle’s is unexpected, and it has another similarity, “Kopaci anti-dumping carâ€. A female car owner on a street ignores his “violation†behavior and enters two rear wheels. Copac, who has been lifted by the wrecker, has dragged a few tons of wreckers a long distance without any effort. After watching the video, the netizens feel that the female car owner is very fierce; the Copaci power and smart 4 drive are very powerful!
Why are these videos "a hit"? "Funny, hunting and other elements, subverting the conventional consumer thinking, and contains many unexpected 'accident' factors, which can quickly attract the attention and discussion of the audience." Xiao Mingchao, deputy general manager and research director of the new generation market monitoring agency "Car Watch" reporter said.
This is just a few tens of seconds of the Copaci video, which makes people deeply impressed with the dynamic performance of the Copaci. At the same time, the spirit of the Chevrolet brand and the Chevrolet SUV is "confident, courageous, and free". . Xiao Mingchao also believes that in this age of the Internet, information spreads and spreads like a virus, using rapid replication to reach thousands and millions of audiences. And this kind of "viral marketing" may create a target consumer group. Similar to Xinle, Copaci's advertisements will be passed on to people interested in cars, many of which may be potential buyers of cars, thus inspiring new Demand.
The initiator of this piece is actually IT-Apple's series of commercials. Before a pure white background, a consumer who used a PC complained about how well Macao, personality and emotions appeared, and then appeared in the shape and target of the Apple computer, followed by a sentence: "I use Apple, I am XX, I am doing XX." The music in the TV series is always the kind of brisk and somewhat psychedelic rhythm of the progress, making you feel a little budding.
Because the effect is obvious and the cost is low, at least 23 North American and Japanese versions of the appeared version can be seen on Apple's website. In an advertisement, Chinese cellist Ma Youyou said with sincerity to everyone: "Even to me. Such people who are not good at technology, Apple is so friendly. I like Apple, I am Ma Youyou, I am playing the cello." Then, Apple's online advertising model quickly became the object of plagiarism by Internet flashers.
Play "fire" but not "burning"
In the context of the economic depression, Shanghai GM really makes everyone happy. They boldly try online marketing methods, let netizens praise their “AQ†spirit. This low investment allows enterprises to win higher marketing returns. Under the current situation of austerity, it cannot be said that it is not a trick.
Everything has its advantages and disadvantages. The totality of eating crabs will not be the majority. Only when you look at the sweetness of others, will you come.
Analyst Li Zhi of Analysys International believes that there is a big problem with these online marketing methods. I don’t know how effective it is, that is, it is impossible to estimate the specific number of people reaching the target population. Therefore, this method is only some that are willing to adopt early adopters. Car manufacturers are trying, always not the mainstream. For most of these car manufacturers, they are more willing to put some pretty big ads and then bring consumers to their own websites or places.
Li Zhi’s so-called “adventure†is a video of her seeing Lenovo’s “red girlâ€. The incident originated from SOHU's post "7 days and 7 nights do not eat or drink the network to track the red female event", a man secretly tracked a beautiful MM, continued to report in 7 days. The characteristics of this "red girl" are: there are cars and rooms with assistants, the key is a red Lenovo ideaPadU110 laptop. Beauty + voyeur, "red girl" became popular in the network. The ideaPadU110 notebook has also been repeated over and over again.
For the online video that Lenovo "played so arrogantly", some people think that the "name" of "Red Book" is too biased to the dark side of the network, which makes people think of the wretched male, muscular man, naked man who appeared on some websites. Or bra women, etc., of course, Lenovo wants to let the audience straightforward to "associate" the red laptop with Lenovo through the "red girl".
Recently, another video of Shanghai GM has also been questioned by netizens. The "savage girlfriend" forced her boyfriend (husband) to buy a new Regal. Although she got a very high click-through rate, the netizen who watched this video left the metropolis. Under such feelings, as the heroine's boyfriend (husband), he is really "model"; and the heroine's style is really not very good, which reminds many friends that when they were young, they asked the parents for toys. The mall is spoiled, and some netizens think that even when they were young, they were not so spoiled.
The film gives everyone the feeling that the new Regal is very popular, the heroine is very "lei", the male protagonist is enough "". Not long after, netizens also reported that it is impossible to test the car in the 4S store, and it is even more impossible to drive the car. The planner behind this scene does not seem to be very clever.
"There is a problem with the scale of online video." Li Zhi said that manufacturers and advertising companies have no way to predict the negative reaction of netizens to similar videos in advance, so there is uncertainty. Manufacturers do this kind of marketing, in fact, the purpose is only to stay at the level of brand notification, and there is no requirement for consumer behavior.
But basically this kind of video can be promoted well for cooperation on websites like Youku and Tudou.
Today, with the proliferation of advertising, straightforward advertising has turned a deaf ear, and more and more manufacturers are beginning to choose story marketing, online marketing, and even implantable marketing. In the opinion of the "Red Ben" event, in fact, this video advertisement is a hybrid between the three, involving a certain storyline, popular on the Internet, and intended to implant products. Behind the story.
In addition to video marketing, some manufacturers have begun to seek new changes in advertising. For example, the well-known blog marketing, as well as Honda Auto launched a greeting card ingeniously, the relevant information is subtly integrated into the greeting card, and then let the user choose the scene, model, Christmas theme of the greeting card, and then by the user A greeting card containing rich Honda car information is sent to more friends and family. This kind of ingenious e-mail has become a "hands-on" for netizens to naturally forward.
These methods also have some discussion, but they are more attractive and more acceptable to the public than the old-fashioned straight-forward advertisements, which can be more effective and more popular with manufacturers and consumers. Recognition.
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