At 15:00 on June 24th, Beijing time, the world’s leading men’s trousers expert, Jiu Muwang, joined hands with former Zegna designer Louis-Gabriel NOUCHI to create the 2022 spring and summer collection, which was unveiled in the courtyard of the Museum of Modern Art in Paris, becoming the head of the Jiu Muwang of Paris Fashion Week for a century Pants show.

At the first trousers show of Jiu Muwang's Centennial Paris Fashion Week, designer NOUCHI took the "Maritime Silk Road" as inspiration to reinterpret the classic elements of the ancient Maritime Silk Road: Chinese blue and white porcelain, ancient Chinese merchant ships, Venetian gondola boats, and French Jouy Printing, etc., integrate Chinese and Western aesthetics to create a modern fashion aesthetic that breaks through tradition.

From Zegna to the King of Nine Mu, men's trousers expert circle French designer

NOUCHI, the creative director of Nouchi, graduated from the prestigious School of Visual Arts in Cambrai. During his postgraduate period, he worked with Raf Simons, the design director of Dior, and later won the favor of Galeries Lafayette and Agnelle with his talent and creativity. , And launched the capsule series in cooperation. Before joining Jiu Muwang, he also worked as a designer for the Italian luxury menswear brand Ermenegildo Zegna (Zegna) and has a wealth of fashion experience.

1. Interview with the designer before the show: Integrating Chinese and Western cultures to create a new maritime Silk Road

Before the show started, the media interview NOUCHI, creative director of Jiu Muwang, asked: "How do you understand the "Silk Road on the Sea"? How did it inspire your creation? The Maritime Silk Road starts from China and passes through the Arabian Peninsula, Italy, and France. How did you draw design inspiration from these countries? Why did you choose them? "

The pioneer designer from Paris said: "This series was inspired by the Maritime Silk Road, because I think this is a wonderful way to talk about culture and travel, especially after the epidemic, the world has fallen into a trough! It is a form of business and a way of urban development. These thoughts are also integrated into the clothing design. Every city by the sea is a melting pot and a meeting point. This is the spirit I want to express with this fashion collection: No matter where you are, people are always connected. I incorporate Western and Eastern culture into fabrics and silhouettes. Printing is also the "red line" between different cities on the Maritime Silk Road: using a very French classic printing method "Ru "Iranian print", however, incorporates Chinese, Italian, and Arabic elements to create completely different stories and emotions. The color of this series is very soft, but delicate and elegant. I hope this series is modern, positive and future-oriented. "

2. The first trousers show in Paris Fashion Week of Jiu Muwang creates more possibilities for Chinese men’s trousers

The show’s splendor is indeed as predicted by the king of nine animal husbandry and creative director NOUCHI. The venue is beautifully arranged. The courtyard of the Paris Museum of Modern Art, as the palace of human modern art, complements the theme of this show. A total of 42 sets of the 2022 spring and summer series with trousers as the core were released at the scene. NOUCHI, the creative director of Jiumuwang, uses Chinese sailboats, Arabic ceramics, Italian gondolas and French Jouy prints as the core elements to design elegant and fashionable prints in trousers, which are slowly born in the footsteps of models.

The color of this season's product series is soft, as if it had been washed by sea salt. The trousers are mainly smooth and chic wide-leg pants and shorts. The trousers design uses noble and rich drape fabrics, mainly linen, cotton blends, lightweight mesh knitting, and environmentally friendly silk fabrics, highlighting the lightness and flexibility of spring and summer combined with modern silhouettes, expressing the prosperous body City, but the inner desire and yearning for nature.

As an expert on men’s trousers, Jiu Muwang’s first trousers show at the Centennial Paris Fashion Week was highly praised by the online fashion industry media. They all stated: “From the layout, fabric, design, craftsmanship to the matching of the dressing scene, all Seeing the many possibilities created by the men’s trousers expert Jiu Muwang”, “I hope that Jiu Muwang, as the world’s leading salesman of men’s trousers, will release more trouser shows with a sense of design and professionalism”.

Alain-Fabien Delon, French actor and model.

The son of French movie star Alain Delon

Why Jiumu Wang was able to take the lead in opening the first pants show in Paris Fashion Week

From the trousers show scene, it is not difficult to see that the men’s trousers expert Jiu Mu has done a lot of work. From the design to the craftsmanship, from the venue to the setting, all show the quality of Jiu Muwang's excellence in its products, and strictly control each process with the heart of craftsmanship. Now, Jiumu Wang has 19 utility model patents in the field of pants, accumulated data on 12 million people, signed fabric supply channels that have cooperated with a number of international brands, and worked with professional fabric manufacturers to develop innovative high-stretch fabrics. In many patents On the basis of this, a single-product small black trousers of Jiumuwang brand was launched, with a stretch rate of 4 times that of ordinary fabrics. The launch of the 2022 Paris Fashion Week show capsule series is also one of the best proofs of Jiumu Wang's efforts to "create the best pants in the world".

Not only that, after the end of the epidemic, as the industry leader, the men’s pants expert Jiu Muwang took the lead in speaking out, acting frequently, continuously integrating global human resources, cooperating with international big-name designers, and starting a strategy of focusing on the mainstream. He successively released the Jubilee series, the Great Wall series and the Spring of 2022. Xia series, stationed in shopping malls, iterating the image of ten generations of stores, these innovations and developments, the leader Jiu Muwang has gone further and further in the men's trousers industry, leading the way.

Nowadays, Jiu Muwang no longer only focuses on the Chinese market. While completing its own transformation and upgrading, it has begun to rush to open up foreign markets and lead national brands to the world. It has become the first trousers show of Paris Fashion Week and the first to open up the men’s trousers show. Demonstrate the global responsibility of national brands.

For 32 years, the men's trousers expert Jiu Muwang has always surpassed himself as his opponent, from "suit trousers expert" to "the world's leading men's trousers expert". In the future, Jiumu Wang will also have faith, focus on men's trousers, and deliver the voice of Chinese brands to the world.

Article related data description:

"19 utility model patents in the field of pants": "ZL 2013 2 0173590.9; ZL 2016 2 1352782.6; ZL 2019 2 2066704.X" and so on.

"The stretch rate is as high as 4 times that of ordinary fabrics": the result of the certified testing agency's test results, compared with the brand's ordinary fabrics.

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