Marketing people struggle in the workplace, who has the dream of marketing themselves to the "high-level marketing", but how many people have won the marketing of the wooden bridge, how many wins? Then, in order for us to become a member of the winning calculation, we must follow those principles and laws in order to build a foundation for ourselves in the workplace and enhance the probability of winning! Combining years of marketing experience, the author summarizes the following three-character scriptures: "Heart, Ambition, and Learning". Heart refers to: to do things to pursue their own heart; Zhizhi: Li Changzhi, and Mo Changzhizhi; learning refers to: learning is a fair competition tool.
Heart: Do things to pursue your heart
Products have attributes, in fact, people also have the same attributes, and this attribute can grasp the standard, not only can achieve the unity of mind and heart, and can combine the mind and the heart to give full play to people's potential. I remember that the well-known professional (formerly Microsoft vice president) Kai-Fu Lee also pointed out in his book: "Do things to pursue your own heart and do a better self!" ! !
And by doing things to pursue your own heart, you can be a better self. Where are the benefits? For example, if you feel that your wish is to sell, and you are also interested in your own interests, then besides you will be very invested in this job, and no matter what difficulties and frustrations you encounter, you will go forward, because that It is what your heart is. At the same time, because what you do is your interest and ambition, you can find happiness from your work, and this is the potential driving force for career development.
Second, there are many external factors in doing things to pursue your own heart and produce good results. I vaguely remember a case that said: China's five thousand years of civilization, why lost to the Western industrial revolution of three hundred years. The reason pointed out in this case is that the character of the Chinese people is different from the character of the Westerners. The Westerners advocate the pursuit of their own hearts. For the work or hobby they are interested in, they can sacrifice everything, so the Westerners focus on their work. It is hard to match the investment, so it has contributed to the success of Western countries today. And what about our people? They are all centered on interests, just like the current civil service posts. Many people, even many Chinese, will sacrifice professional and interest to squeeze into the civil service. Is the civil service really good? In fact, many people stop their own development as soon as they enter the civil service post, because the work is not interested, the profession is not what they want, and the development is limited!
Zhi: Li Changzhi, and Mo Changzhi
Li Changzhi, and Mo Changzhizhi, this is a common problem for marketing people. Many marketers often shout ambitions on their mouths. When they shout, they are full of blood. When they are finished, they disappear and disappear.
For example, when I used to bring a colleague, every time I talked to him, he would vow to say that he must work hard from now on, but after that, he did not work hard, everything went back to the past, no The goal is even less hopeful.
The common problem of marketers is that they are everywhere in the marketing industry, so why do marketers win very little, and they can find the answer. However, it is not difficult for marketers to really win, as long as they have a little ambition, they may increase their odds of winning several times. For example, colleagues in my office, I often analyze the attributes of people sitting in the office: one is the person who will not do things; the second is the person who will do things; the third is the person who will want to do, the fourth is that he will want to do And people with high emotional intelligence. Then the former kind of people obviously have to be eliminated; the second type is generally an ordinary staff; the third type is definitely a middle-level manager; the fourth kind of person is easy to go to the top management. Therefore, as a marketer, you only need to set a goal. It is enough to be a person who wants to do it, and to act and continue to act, it is easy to succeed. Because when others are still "changing aspirations" or not "his", you are already thinking about your own workplace, and are doing accumulation, and you are still in action, you will be invisible and achieve your goals. .
Learning: Learning is a tool for fair competition
Learning is the mother of success, and it is the way and method of fair competition tools. When you have contacted all successful people, there is a commonality, which is inseparable from the factors of learning or continuous learning!
There are many ways to learn. The first is to learn from books. Read more books, and each stage must have a learning plan for each stage. What kind of books can be read to serve today's work, rather than blindly seeking some books and tricks, such as at the grassroots level of marketing, looking at tools, industry books, and enhancing theoretical knowledge; when it comes to marketing middle-level, look at management With case books, improve management and problem-solving skills; when it comes to marketing executives, look at macro-class books to enhance judgment and decision-making skills. The second is to learn from successful people. My own motto: "The eyes are the windows of the soul, and the mouth is the window of wisdom." Therefore, many manufacturing opportunities communicate with some successful people, which not only makes them grow fast, but also gains more experience quickly; the third is to learn to summarize and improve in the work. Practice is a better way to learn, so it is a better way to learn to be bold in your work and to improve your ability to work in practice.
The process of learning is just like the bank saving money. It is a process of zero deposit and acquisition. When you learn the reserve energy and reach a certain level, you can not only obtain considerable interest, but also break through in the workplace.
In summary, as long as the marketers do the above-mentioned "three-character classics" and form a trinity, they will certainly be able to make a small contribution in the workplace. Because doing the work that I love and making my mind and thing unite, this is the premise of success in the workplace; on the basis of it, I set my ambition and move towards ambition and continue to act; afterwards, through continuous learning and practice In the perfect skills, you will be able to "sudden" in the marketing workplace!
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