Adi Nike Li Ning and other sports apparel shocked collective sales

Buy 10% Off, Buy 25% Off, Buy 30% Off...... Yesterday, reporters saw more than 10 sportswear such as Adidas, Li Ning, Nike, Mizuno, and Le Fes in the Liberation Monument Zhongbai Sportswear Floor. Brand, played a "sale price reduction" signboard. In Jiangbei Guanyinqiao, Yangjiaping and other pedestrian street stores, some even played 50% off the ultra-low prices, this is the first time in the promotion of sportswear brand.

Sportswear Jingxian 50% off sale On the morning of the 13th, the reporter saw the adidas store on the 6th floor of Liberation Monument Metropolis, and the door was filled with a red sale box with a “sale5 fold”. The clerk zealously sells to the customer: "Some sportswear is 50% discounted, and chances are missed!"

The reporter saw a black sweatpants, priced at 498 yuan, and the discounted price was 249 yuan. Discount clothing includes men's and women's styles, with discounts ranging from 50% to 20% off.

Why are Adidas discounts as low as 50%? "This is last year's inventory." The clerk frankly said that 50% discount is the first time in years for low discounts. Afterwards, the reporter went to Jiefangbei Zhongbai Sportswear Floor. Here, 90% of sports brands are discounted, ranging from 60% to 90%. The survey found that in addition to Adidas and Le Fes, more than 10 sportswear brands such as Li Ning, Nike, Mizuno, and cock have joined the ranks of price reduction promotions, and such collective crazy discounts are not uncommon.

Sports brand collective discount is rare "The domestic and foreign sports brand collective discount promotions or for the first time, in previous years is simply not possible." Respect to the relevant person in charge of the Sports and Living Museum, said that sports brands are very focused on their own brand value, usually very Difficult to discount, this time the emergence of many sports brand discount is very rare, this is mainly affected by the economic environment, sports brand sales growth is weak. In the past few days, due to strong sales promotion, sports brand sales have doubled and the market has responded positively.

Mr. Zhang, the donkey friend, said that there were few discounts for major sports brands. This year it was very unusual. He took this opportunity to purchase more than 2000 yuan of sportswear at the mall. Mr. Zhang, who lives in Nanping Longhu landscape, said that last year he bought a pair of adidas sports pants for 500 yuan, and this time only need 250 yuan.

The competition is fierce and sees who runs fast. "It is now the peak season for sportswear sales, but the sports brand market has not been alarmed yet. Because of the fierce competition in the brand, it depends on who runs fast, and the natural promotion campaign becomes the first choice." Famous costumes Sang Weisheng, a marketing expert, said that at present, with the slowdown of domestic economic growth and the rise in shop rent and labor costs, many sports brands at home and abroad are invariably into a “high inventory”. In order to ease this tense market situation, most brands have started a vigorous sales promotion.

According to the annual reports released by six domestic sports brands such as Li Ning, Anta, Xtep, 361 Degrees, Peak, and Dongxiang, the sales growth rate has experienced various degrees of decline, and the indicators such as inventory, operating profit, and gross profit margin are also not optimistic. . Another hidden fact is that the major sports brands need to use discounted prices to sell digested inventory, such as Li Ning, the move to the two sports brands. In the annual report, it is clear that they must use discounted inventory.