At 14 o'clock on May 18th, 2018, "Chinese Style in High Street" jpg was based on Chinese traditional culture and integrated into the elements of High Street. In the 2018AW Hangzhou International Fashion Week, it was "High Street x Nationalism, New Wave × Traditional, Fusion × Collision". Played a big fashion show with the theme of "Illusion".
Jpg Taking cotton and linen as the root, to promote Chinese culture, jpg once again allows the quintessence to pass on its innovation. The simple and stylish silhouette, the symbol of the Chinese symbol, such as the buckle, the confrontation, the slant, the collar, the embroidery, etc. The perfect collision of fashion elements such as ribbons and ribbons is dominated by dark colors, which deduce freedom, free and easy, and unrestrained style.
Jpg Create a new fashion trend, based on the tide of people, to create a tide of its own cultural front, continue to harvest wave after wave of waves and waves of young generation of consumers.
Jpg Each season, new products are looking for inspiration in Chinese elements. In the inspiration of the series, jpg explains the depth and completeness of domestic brands.
Some people say that the so-called trick is to do a simple thing to the extreme, in the seemingly repetitive loneliness temper, detached from the outcome, and their own contest. One thousand people have a thousand shapes, and the best shape is one that is full of power.
Jpg Brand Manager - Wu Xinghua
Q: What are the plans for brand development afterwards?
A: 2018 is the 5th anniversary of the establishment of jpg. During this time, the company has experienced a period of rapid development. It has gradually accepted and praised the fashion circles. It is thanks to the support and boost of many friends. jpg is currently focusing on men's clothing. In the field, the next 3-5 years will consider derivative parent-child equipment series, light sports series, and under the condition that all sub-brands can move forward steadily, we will create a jpg designer brand incubator platform, gathering a large number of dreams of the same quality. Wake up the passionate young people, in the form of original design combined with commercial operations, hoping to realize the idea of ​​boosting the fashion industry economy as soon as possible.
Q: What do you think is our advantage compared with other brands? There is no place for improvement.
A: There are indeed many similar brands in the current market, but if they remove any tag from the tag, it is difficult to identify the brand attribution. The recognition of jpg is relatively high. In order to make jpg's temperament more distinct, Each season, we will continue with a series of Tangzhuang elements, which is equivalent to the core driving force of jpg. It is easier to spread and remember the promotion. jpg was established for 5 years. During this period of business, we continued to explore. It is fortunate that the positioning of the product and the image of the brand's customers are well described. Fortunately, we have already clearly defined the product positioning of jpg and clearly understand the audience. Jpg The part that needs to be developed should be market channels to expand this work. Only the country is blooming everywhere. In this way, we can truly provide consumers with more convenient consumer places and professional services, and interact with terminal customers accurately.
Q: What was your biggest challenge in brand creation?
A:jpg The origin of the start-up is because I have an interest in clothing. In the absence of a wealth of industry experience and sales philosophy, I just stick to my own beliefs. When I first entered the market, there was a lot of resistance, because Jpg brand awareness is not enough loud, and second, because jpg positioning is a new class of products, the beginning of the first two years did occur a number of episodes, such as the Italian shopping malls can not enter, or the area of ​​the mall to give Fortunately, the difference in the positioning of jpg has attracted some wise men and industry gurus. With their support and help, jpg has gone a lot less.
Q: Will you cooperate with other designers to increase the power of your own work?
A: Of course, but it will be very talented. Actually, jpg is now working with several foreign designers. Designers from different regions of a transnational world will have different understandings of Chinese culture. It is also thinking in different dimensions. It will bring us inspiration and collision, it will interpret a new kind of result, which will make the jpg innovation traits more vitality, but also become more interesting.
Q: Now many designers begin to focus on their own brands. How do you feel about building your own brand?
A: It's actually very simple to start a brand. As long as you have a name, you can call it a brand. However, in the true sense, the brand is built after long-term efforts by the company, and after repeated assessments and inspections by market consumers, they can finally impress them. Products, and can stimulate their strong sense of belonging cultural characteristics. In short, there are no shortcuts to branding. It must be step-by-step, down-to-earth and down-to-earth.
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