Sun Hung Kai Real Estate Group, a subsidiary of Beijing Xin Dong An Market, recently announced that Beijing Xin Dong An Market is undergoing brand optimization and repositioning. The new name is Beijing APM (New Dong An Plaza). At the same time, Xindi also took the opportunity to sign a lease with Nike, a global sports brand, and opened China's first flagship store in the mall, becoming one of the newest tenants. It is reported that with various business opportunities, SHKP has invested more than 300 million yuan in a major renovation project for Beijing APM and is expected to be completed by the end of this year. Through this brand optimization, it is expected to attract young customers from 19 to 35 years old. The refurbished mall uses a large glass curtain wall to introduce natural light to create a more spacious shopping space.
In the transformed Beijing apm, Nike will lease 1,100 square meters of floor space to open its first flagship store in China, Nike Beijing, which is expected to open in August this year. Beijing apm has a total of 160 shops and a diversified portfolio of merchants, including high-end consumer goods, fashion, entertainment, and catering. The mall also specializes in jewellery watches, gathering international watches and jewelry brands in the form of independent stores.