Mary Kay's Anti-Housebreak Hotline Becomes "Love Ambassador"

On December 1st, the revised "Law of the People's Republic of China on the Protection of Rights and Interests of Women" was formally implemented. "Promoting equality between men and women and protecting women's rights" has once again become the focus of the whole society. On the recent November 25th, it was a special day - the seventh "International Day for the Elimination of Domestic Violence." In fact, all walks of life have been paying attention to women's rights and interests. The National Women's Federation Mary Kay's anti-domestic violence hotline, 16838198, has become a hotline for women seeking help and hotlines in the shadow of domestic violence.

The topic of protecting the legitimate rights and interests of women and children is gradually receiving great attention from all walks of life. As a “maternity-rich women's life,” a large-scale cosmetic multinational that aims to create a “global women’s shared cause”, Mary Kay (China) Cosmetics Co., Ltd. joins the All-China Women's Federation. In August 2005, it was established in 31 provinces across the country. The municipal autonomous region has opened the All-China Women's Federation Mary Kay Anti-Household Hotline. This indicates that China has taken a solid step in protecting and safeguarding the legitimate rights and interests of women and children.

The Mary Kay Anti-Housebreak Hotline has been trial run in some provinces and cities since March 2005. More than 10,000 calls have been made and more than 4,000 people have received artificial calls. This has received good social results. And the hotline has become known to more and more women as their "love ambassador." There is no doubt that Mary Kay's anti-domestic storm hotline is the "rights hotline" and love hotline.

Protecting the legitimate rights and interests of women and children is a social issue of common concern to the world. In China, due to differences in cultural quality and level of awareness, coupled with women’s weak awareness of self-protection, domestic violence has frequently occurred. In building a harmonious society today, Mary Kay, whose mission is to “enrich women's lives,” has been the best platform for Chinese women to achieve self-worth since entering China.

Since entering the Chinese market, Mary Kay has always been working hard to help Chinese women achieve success. At the same time, Mary Kay (China) Cosmetics Co., Ltd. has long been committed to promoting the healthy development of various public welfare undertakings to realize the value of women’s lives and change their fate. The "Mary Kay Women's Venture Capital Fund" was fully established in cooperation with related parties and the "Spring Bud Project" was fully funded.

The opening of Mary Kay's anti-home violence hotline shows Mary Kay (China) Cosmetics Co., Ltd.'s efforts in public welfare.

From December 5th, Mary Kay and TOM.COM opened the theme “Mary Kay's Anti-Housebreak Hotline, Unlimited Love, Protecting Women's Rights and Building a Harmonious Society”, and continued to promote the development of this public welfare undertaking. I believe that as more people are familiar with this hotline, more Chinese women will benefit. Mary Kay will continue to invest more in public welfare and continue to contribute to the development of public welfare.