3000m2 bright shop, more than 200 world-famous cosmetics brands, more than 7000 kinds of products, 20% to 40% lower prices than shopping mall counters, free trial and purchase of self-selected shelves, such a "one-stop cosmetics store" you Imagine it? These will soon become a reality. Mr. Guo Shaoming, Chairman and Chief Executive Officer of Hong Kong Salsa Group, said in an exclusive interview with this reporter that the Hong Kong Salsa has negotiated the site selection in Chengdu. At the latest by June next year, Chengdu Meimei can enjoy the shopping pleasure of Hong Kong Salsa locally.
Sales exclusive agent more than 50 brands
It is understood that Sasa Cosmetics Co., Ltd. is one of Asia's largest cosmetics retailers, selling more than 400 brands, including more than 15,000 kinds of cosmetics, perfumes, skin care, hair care, health products, etc., as well as the brand name of the Group's proprietary brands and exclusive agents. product. The Group's retail network in the Asian region includes more than 80 Sa Sa Cosmetics retail stores, Corrière's La Colline specialty stores and Elizabeth Arden counters. In Asia, there are approximately 1,000 beauty consultants providing clients with professional beauty consultation services. In addition, it also provides online retail services, products and company information 24 hours a day. Customers come from more than 50 countries.
In addition to selling exclusive branded products (such as the "Sasa" brand), the Group has more than 50 international cosmetics brands that are exclusive agents in Asia, including Elizabeth Arden, SuisseProgramme, and La Collline. , "Sasa" brand, Organic Elements of Italy, CellexC of the United States, Bergman of the Netherlands, CyberCol-ors, and famous fragrances such as Blumarine, Iceberg, Montana, PalZileri and Jaguar.
Perfume sells on average every 12 seconds
Sa Sa's prestigious brand strength is mainly due to its innovative retail skills, including selling a wide range of branded products through one-stop outlets with competitive pricing. The beauty salon will provide free makeup and professional skin care demonstrations. It also set a record for selling a bottle of perfume every 12 seconds. Now, Sasa has developed into a network of cosmetic retail stores, beauty and fitness centers throughout Asia, with annual turnover of more than HK$2.6 billion. The Group's Feili Weijian Fitness Center is one of the largest high-level beauty and fitness centers in Asia and provides outstanding members with excellent service. There are 10 fitness clubs in Malaysia, Singapore, Thailand and Hong Kong, including one Hong Kong-based men's beauty care centre, In-spire.
Guo Shaoming believes that the mainland’s spending capacity of 40 billion yuan per year must not be overlooked. Sa Sa has a 60% share in Hong Kong’s cosmetics sales market, so he has confidence in entering the mainland cosmetics retail market.
Second stop of Chengdu mainland store
Sa Sa has 48 branches in Hong Kong, China, and 2 stores in Shanghai. This year, the first Swiss Gillette counter was opened at Chengdu Seibu Department Store. At present, Sa Sa is actively selecting a site in Chengdu to open Sa Sa, and then later to Beijing, Guangzhou shop. This news made the reporters of major cities in the same city envy admiration for Chengdu. For this Guo Shaoming believes that the conditions for opening stores in Chengdu are relatively mature compared with other cities. The spending power of Chengdu girls is also well-known throughout the country. Salsa Shanghai has more than 200 brands and more than 7000 products. The size of Chengdu stores is about 3000m2. The brands and products introduced will definitely not be worse than Shanghai. The earliest early next year, the latest in June next year, Chengdu girls can visit Hong Kong salsa in Chengdu.
Guo Shaoming also told reporters that the arrival of the Sa Sa Chengdu store certainly has a certain impact and influence on the cosmetics sales of the current shopping mall, but it provides more choices for consumers. Twenty-eight years ago, girls in Hong Kong bought cosmetics at the mall. At that time, Salsa was only a 40-square-meter shop. Now about 60% of girls are shopping in Sa Sa. Sa Sa's largest store in Hong Kong has reached 8,000 square meters. I believe Chengdu girls will be happy to accept this approach, and Sa Sa's ultra-low prices and super multi-brand will surprise everyone.