“Creating Ever-Cool creates eternal cool”, Garfield's brand declaration of children's wear, perfect interpretation of Garfield's whims, confidence and humor. The original American culture, pure American descent, and Garfield's children's wear are the cultural connotations of confidence, independence and individuality. Laziness and cleverness are certainly derogatory words, but modern cities need to relieve stress, not to force oneself, to give oneself a false heart, to relieve pressure through communication, adults need, children need more, and Garfield’s children’s clothing is sold to customers. Material products, however, convey a cultural and spiritual appeal. This is the highest realm of Garfield's children's wear brand marketing.

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