In the fashion world, each season is seasoned with a "great migration". From New York to London and Milan to Paris, designers, models, magazine editors, buyers, stylists, photographers, stars... converge in fashion. Annual event - "FASHION WEEK".

This organized and seasonal fashion industry event was first introduced in New York under the name “FASHION PRESS WEEK” and was presented by ELANOR LAMBERT, a public relations expert in the fashion industry, in 1943 in order to promote the situation in the fall of World War II in Paris. The development of the American fashion industry. Soon, Paris and Milan began to follow suit, organizing this type of fashion release activity in 1945 and 1958, London's BRITISH FASHION COUNCIL in 1984, and officially establishing “FASHION PRESS WEEK”. Renamed "FASHION WEEK" as we know it now. When introducing this industry event, China translated it into “Fashion Week” to emphasize that this is a display activity centered on the latest product launches of fashion designers and fashion brands.

Fashion Week, the Dilemma of Fashion Week

At the moment, fashion weeks are blossoming. Berlin, Copenhagen, Moscow, Kiev, Tokyo, Seoul... Every country and city in the world is racing to create their own fashion week. In China, there are no fewer than ten fashion weeks. On the surface, this kind of embarrassing situation shows the flourishing vitality of Fashion Week. However, from the perspective of the four major fashion weeks, Fashion Week seems to be experiencing various ups and downs.

From the perspective of the men's wear week held in January and June each year, the scale has continued to shrink. New York's men's wear week merged with its counterparts in women's clothing, while the other three men's wear weeks saw many brands merge their men's and women's wear collections. The number of brands is declining from day to day; from the annual women's clothing fashion week held in February and September, designers of New York Fashion Week have “escaped”, while the attraction of London Fashion Week is decreasing. . Fashion Week gradually evolved into a part of people's carnival, so that some industry people and consumers "fast food" online browse show pictures. In comparison with events such as the "Oscar" and "World Cup" events such as entertainment and sports, Fashion Week is self-proclaimed "inferior" both in public participation and in public influence. Ironically, many people in the fashion industry, such as fashion editors, are getting tired of this one-month long run. Some brands, for example, BURBEERY, try to break this consumer out of fashion event with the “instant buy” model.

From the point of view of China's social and industrial context, "fashion week" is not only promoting the development of the fashion industry itself, but also satisfying the vast number of consumers, all from China's actual national conditions. As one of China's first fashion weeks, the founder of China International Fashion Week, the chairman of the Global Original Design Alliance, and the Chinese fashion master Zhang Xinda once again released their insights. “Traditional Fashion Week has become increasingly declining. We need to start from Connotation and extension to break its limitations, to reproduce the fashionable vitality of the fashion week that covers fashion culture and fashion life.

In the late 1970s and early 1980s, under the background of China’s reform and opening up and economic globalization, China undertook the processing, manufacturing, and other links that have been transferred from many developed countries. The clothing industry has achieved rapid development with this opportunity. From the 1990s, a large number of clothing industry clusters began to appear. Men's wear in Ningbo, Wenzhou, Huizhou, women's wear in Hangzhou, Humen, Shenzhen, children's wear in Foshan, woolen knitwear in Dalang, casual wear in Zhongshan, Xintang, Jun'an, and Dayong The cowboys, Shi Ling's leather goods, Panyu's jewellery and so on have formed a sound and complete industrial chain after more than 30 years of development. However, compared with the fashion model of France, Milan, the United States, and the branding development model, China still stays at the stage of production and manufacturing. After the impact of traditional wholesale distribution, the value of circulation has shrunk dramatically. In the future, these industrial clusters are in urgent need of structural adjustment and brand development.

On the other hand, with the increase in the purchasing power of Chinese consumers, China has become one of the largest fashion consumer markets in the world. Since 2015, China has become the world’s largest apparel market. According to data released by relevant agencies, in 2015, the Chinese apparel consumer market was 2 trillion yuan; in terms of jewelry, China has become the largest platinum in the world. , Jade and jade consumer countries, but also the world's fourth largest consumer of gold, Asia's largest diamond market; in cosmetics consumption, according to a 2006 global cosmetics sales ranking, China surpassed France and Germany, Second only to Japan and the United States, it became the third largest cosmetics market in the world.

Under the background that China’s fashion industry is in urgent need of reform and the new consumption culture of fashion consumption, the Fashion Week with its big fashion connotation has given the industry a full range of fashion in response to the three-dimensional nature of human life, including clothing, accommodation, transportation and use. Width, at the same time, better embodies the national development idea of ​​"the people's yearning for a better life is our goal." It has the significance of the times.

Fashion Week is still dominated by clothing

Fashion Week, as a new trend with great fashion implications, needs to continue to be the pillar of the fashion industry - the apparel industry as the commander, overall planning shoes and hats, jewelry, cosmetics, beauty salons, glasses, bags, and even interior decoration, home appliances, The development of consumer electronics and other fashion categories. On the one hand, the big fashion concept cannot ignore the combination of other categories that meet the overall life style of human beings. On the other hand, the apparel industry needs to drive the development of all fashion categories with a sense of mission and responsibility.

First of all, from the point of view of the clothing's own characteristics, the consumption of clothing occupies the largest proportion in the consumption of all fashion items. In addition, clothing has the characteristics of miscellaneous items, multiple styles, rapid changes, and the largest area of ​​the human body. It is in the leading position of various categories of fashion, from fashion elements such as colors, materials, styles and shapes. , Inspiration for the creation of other fashion categories, leading the trend of fashion, and then affect people's lifestyle.

Second, from the perspective of business practice, the garment industry has always been at the forefront. At the marketing level, clothing brands use cutting-edge digital media to produce creative advertising, and at the same time build new and modern channels and market models. The development of e-commerce is gradually growing up with clothing as the guide. At the retail terminal level, clothing brands often occupy the dominant space in traditional department stores. Some shopping malls often have a collection of cosmetics, jewellery, watches, shoes and other brands, and these brands are almost concentrated in the form of counters in the mall's Nakajima location, while most of the important facades of the hall are left to clothing. Brand. In some shopping malls, women's wear, men's wear, children's wear and sportswear occupy different levels of the market. From the perspective of the number and scale of brand independent stores, clothing brands have unparalleled advantages. Various details of the clothing marketing model have a guiding significance for the market operation of other fashion categories.

Guangzhou Fashion Week, pioneer of fashion industry

As China's first platform named after “Fashion Week”, Guangzhou Fashion Week has a far-sighted development concept since its establishment in 2003. This new wave formed by Guangzhou, and then affecting other cities in China, Hangzhou, Chongqing, and Xiamen, more and more places have begun to name this fashion culture industry's event with "Fashion Week."

First of all, Guangzhou Fashion Week operated in 2003 with the concept of big fashion, making a pioneering contribution to the development of China's fashion industry. Guangzhou Fashion Week, at the very beginning of its establishment, realized that all parts of the fashion industry needed to work together to form a cohesive force. For the first time, such brands as leather goods, bags, footwear and so on got on the fashion publishing platform. Not only did they get the opportunity of being highly regarded by the media and the public in a short period of time, but they also promoted the interaction between various industries to make leather goods, bags and shoes. The category brand has acquired the latest and most cutting-edge fashion information and consumer trends.

Second, Guangzhou Fashion Week also affected the construction and upgrading of industrial clusters and professional markets. During the first Guangzhou Fashion Week, the children's wear industry cluster in Huanshi Street, Chancheng District, Foshan held a conference for children's wear of “Foshan Children's Wear Day”. New shoe markets, Jinlongpan and other shoe and bag professional markets have also joined, and held a fashion conference on leather goods and footwear.

Third, the first Guangzhou Fashion Week in 2003 was multi-dimensional in presenting the converged fashion culture. In addition to fashion items, a fashion media exhibition was held. At that time, CITIC Plaza, one of Guangzhou’s most famous landmarks, gathered together the famous fashion magazines and media of China at the time, demonstrating the style of fashion media.

Fourthly, Guangzhou Fashion Week recognized early in 2003 that consumers played a significant role in the development of the fashion industry, linking major shopping malls in Guangzhou at that time, such as the Ethernet Plaza, Times Square, Tianhe City, China Plaza, and the World Trade Center Xintiandi. Wangfujing Department Store, Guangzhou Department Store, Friendship Store, and New Daxin Shopping Mall have created a “fashion shopping week” that has caused a sensation in the whole city, driving the growth of fashionable consumption in Guangzhou.

In addition, a cross-border joint launch of Fragrant Car Fashion was held at the Fashion Week. The focus was on extending from adult models to children's models and the selection of “Top Ten Fashion Angels”.

In the first year of the global original year - 2017, Guangzhou Fashion Week has created a more front-end global original fashion lifestyle exhibition. In a true sense, it expands the scope covered by fashion and demonstrates the great fashion in a new era. Background connotation.

In the exhibition hall of the original fashion lifestyle exhibition in the world, there are the latest fashion, leather goods, bags, shoes, jewelry and other accessories brought by original designers from all over the world, as well as the well-known beauty brands in China. The group, popular beauty, and lifestyle products with fashionable design concepts, such as the many European famous brands of daily necessities brought by Italy's Wehrmacht, are also the conceptual sports cars brought by GAC. Guangzhou Fashion Week also brings the lifestyle experience to the people in Yangcheng. In the global original fashion lifestyle exhibition, the public can experience the future of VR offline experience brought by Austrian Olympics, and 50 puzzles brought by Orion Intelligent Technology. Dee robot performance. Here, fashion has gone far beyond the general public perception.

In the future, Guangzhou Fashion Week will also carry out more forward-looking practices. In particular, it initiated various types of organizational construction in conjunction with global fashion peers. On April 6, 2017, it pioneered the creation of a global original design alliance. In 2018, it will continue to form the Global Fashion Intercity Alliance and the Guangdong, Hong Kong, and Macau Dawan District Fashion Industry Alliance. And in business and consumer practice, bring more and more pioneering initiatives.

Fashion itself is an industry that constantly innovates in the quarterly products of designers and brands, as well as various cultural expressions. Similarly, in promoting the development of brand business and the construction of urban fashion culture, the operation of Fashion Week must also be far-sighted and continue to lead the industry in the new era and the pulse of human beings in new life forms.

Spunbond Nonwoven Fabric

Spunlace nonwoven fabric
Composition: polyester, viscose, tencel, bamboo fiber, wood, cotton etc.
Width: within 126"(320cm), could be cutted by any customized width(minimum width 6"(15cm))
Weight: 30-120gsm
Type: parallel, cross
Design:plain, emboss, mesh, herring bone
Color: white
Using: wet wipes, disposable cleaning cloth, facial mask, hygiene products, lamination backing etc.

Spunbond nonwoven fabric,spunbond polypropylene fabric,spunbond polypropylene fabric

TAIZHOU GAOXIN NONWOVENS CO.,LTD , https://www.cntz-nonwovens.com