Chanel Chanel Shanghai boutique brand new reopening

Chanel celebrates the reopening of its luxury event and launches the "Paris - New York" series of conferences, fine jewelry exhibitions and other fine series.

In order to celebrate the new reopening of the boutique, CHANEL will launch a series of luxury events, including 2006 "Paris - New York" series conference, Chanel 2006 high-grade jewelry LES IC NES DE CHANEL "classic" series exhibition, and will display Chanel J12 limited edition Collector's Edition diamond watch, and 2006 new travel luggage series exhibition - allowing visitors to experience new space at the same time, more able to appreciate CHANEL latest fashion charm.


A blend of luxury and creativity

Each new CHANEL boutique will introduce the latest design, high-tech materials and Shanghai retail space adhering to the Chanel tradition, the use of New York architect Peter Marino's creativity, bring Chanel style fashion experience. One of the biggest surprises and innovations comes from the glass fiber fabric wall used in the high-grade garment area, which is the world's first high-tech aviation material used in decorating and decorating. This material is also the "patent" of CHANEL Shanghai Hang Lung Plaza boutiques, because CHANEL Shanghai boutique is the first and only CHANEL boutique that uses this material.

Consistent style, rich in change

Wallpaper imported from New York, all hand-drawn, simple and rich in change; the ground used by the marble material includes three colors and three widths, intertwined, unified in the manifest changes; display cabinet panel using high-tech carbon fiber material The color is crimson, black and white, and CHANEL's luxury is in every corner of the room.

Luxury "Residential" concept

In the newly re-opened more than 400 sq. ft. boutique space, its design concept is to create a luxury shopping “residence” - comfortable and private, each room is spacious and independent, allowing shoppers to experience luxury while experiencing the same experience To a complete "departure" shopping fun.