Beijing Gege cheongsam: Eleventh Five-Year Lay Up Fashion Status

If time is the node, "Eleventh Five-Year Plan" should really be a brushstroke worth writing in the history of the development of Beijing Gege Qipao Co., Ltd. Its professionalization, the absolute right to discourse in the "New Chinese" field, and the establishment of fashion in the rivers and lakes His own status was gradually completed during the five years, and it also laid a solid foundation for the next five years.

Prior to 2006, like the first part of the violin concerto "Butterfly Lovers" praised by the whole world, Peggy has been playing the love story of Liang Zhu's loveliness and gentleness, but he has never reached the climax of emotion. During this period, people's impression of Georg was still a steady, traditional concept of Chinese style. The scale of the grid was always on the level of 10 million yuan. After 2006, Greg began the quantum level of rapid development, in the brand image modeling, product innovation and other aspects of a full range of changes, in the 2006-2010 five years, Greg successfully completed a lot of small and medium-sized garment enterprises difficult The completion of the scale of the leap: from 10 million yuan to the yuan.

“If you have to position me for the most vivid story of which year in five years, you will write it in 2008.” Wang Jinqiao, chairman of Beijing Everbright Cheongsam Co., Ltd., smiled and told reporters. In this year, Geiger creatively put forward the concept of “new Chinese”, whose core idea is “convergence of tradition and fashion” and “make Chinese clothing fashion”. At the end of 2007, Egger began to re-assemble the products, not only the products are more detailed, but also the grades are more complete. The grid of "New Chinese" series of products is ready to go. In the spring and summer of 2008, Peggy launched the “New Chinese” series of blue-and-white porcelain, Chinese Red, and Ink Black. His stylish style, elegant taste, and skillful use of traditional culture caused great repercussions both inside and outside the industry and attracted Sina. Sohu, Tencent and other three major portal websites have successively broadcast live coverage of Wang Jinqiao. The industry has therefore called her the "New Chinese" first person.

God always cares for the people who are prepared. This famous quote was once again confirmed in 2008 by Gerge. The convening of the Beijing Olympic Games set off a Chinese style in the world. With this style of shareholders, Geiger took a dark horse posture in the establishment of Chinese-style clothing companies. While the market has been growing all the way, it has also been “concerned” by the Beijing Municipal Government.

In April 2008, Wang Jinqiao suddenly received a telephone call from the relevant supervisor in Beijing, informing her that she was exclusively to host a Chinese costume show for the Olympics. This performance, so that Georgia entered the mainstream of Olympic fashion. Afterwards, the Beijing Organizing Committee for the Olympic Games also went to Greg to customize the Olympic Village to welcome the flag-raising ceremony for foreign delegations and the dress for foreign affairs during the Olympic Games.

"Georg has been doing additions, such as trying to personalize products, such as trying to meet demand from demand, in order to make our fashion weight a little heavier." Wang Jinqiao said. These efforts have also made the status of the Shangjiang Lake of Gege unreliable.

The international financial crisis that began in 2008 is an unavoidable pain in the history of the development of many small and medium-sized garment enterprises. However, Wang Jinqiao recalled this period but it was a relief. What makes many similar brands incredible is that in the first half of 2009, when the financial crisis has not completely subsided, the grid has ushered in a booming period of sales, with a year-on-year increase of 50%.

On the 60th anniversary of the National Day in 2009, Geiger once again “stepped in”, successfully completed the difficult task given by the Beijing Municipal Government - the production of "blessings of the motherland" phalanx costumes, and was named "the most beautiful square of the 60th National Day parade". . Peggy’s influence began to radiate to high-level people such as high-level officials and front-line stars such as Li Bingbing.

After calm down, Wang Jinqiao began to think about a new proposition: that is, corporate social responsibility. She realized that companies should respond to the national low carbon environmental protection initiative while making profits, and make their due contributions to creating a resource-saving society. The use of natural and environmentally friendly fabrics is an important measure for Pagoge to fulfill its practice. Natural fabrics such as cotton and hemp occupy a considerable proportion in Pug's products. At the same time, Pug's products are also designed to display wild styles in order to reduce the use of fabrics.

Looking back at the five years of development, Wang Jinqiao said with emotion that innovation is a golden key to the development of the Gege brand. No matter whether it is in management or product, only innovation will have a way out. To maintain this innovative attitude, it is necessary to establish a stable and mature team of high-quality talents, who are the driving force and source of the company's vitality and vitality.